Hedony Design

Hedony Design
Address:	Hedony Design 3 rue Andre Antoine 75018 Paris FRANCE
Map:	click for map
Website:	website ( X site active 03/21 R/ )
Payment:	CC, bank transfer, Cash

Hedony Design is a fetish design shop in Paris, run by Josselin Guichard.

Its products are characterized by a vibrant use of colors and attention to detail. Born from a collaboration of innovative designers specializing in graphic and fashion design as well as the more couture aspects, Hedony is about singing the praises of the female body.

It brings together the couture and fetish traditions, mixing rubber with silk and lace to create pieces that are flattering, sexy and fun. From reinvented basics to stunning full-length gowns, every piece is hand-made by the team, with their full attention and care. With a definite French Touch, Hedony Design takes a step back from the traditional latex image in favour of the flirty, the innovative, and the fashionable.

Latex Haute Couture since 2002

Hedony Design is a brand created by Josselin Guichard.

The collections are a mix of sophisticated materials and rubber, using Haute Couture styles and technics. Even though rubber is a very suggestive material, it appears to be very different when it’s associated with other fabrics such as muslin or lace. The cut-outs are at the same time modern and sexy. Let yourself be surprised by this original and bewitched mix of styles.

Like a Phoenix, Hedony Design is back to immerse you in a latex Haute Couture universe !

• Photos from Hedony Design website
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Fashion Show

• Bal des Supplices, September 25th, 2010, Lyon (France)

References

• (fr) Nouvelle Collection d'Hedony Design
• (fr) Interview with Josselin Guichard

External links

• Web site
• Model Mayhem page
• Myspace page

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