SASE
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People who advertise would request people answering their ads for a SASE to defray the cost of postage.
When a person answered an ad in codad magazines, they would put their letter, along with a few dollars and a SASE, and mail it to the magazine. Upon receiving your letter, they bank your forwarding fees, place your response into another envelope and forward it to the person placing the advertisement.
A few of the better-known companies were Rigid Bondage Roster, Aggressive Gals
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While most of the companies were honest and above board, I know of several magazines that ran phony ads just to pocket the forwarding fees.
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