Air kiss
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The air kiss is a ritual or social gesture whose meaning is basically the same as that of many forms of kissing. The air kiss is a pretence of kissing: the lips are pursed as if kissing, but without actually touching the other person's body. Sometimes, the air kiss includes touching cheek-to-cheek. Also, the gesture may be accompanied by the "mwah" sound. The onomatopoeic word "mwah" has already entered the Webster's dictionary.
It is often used by the "MAW" (Model/Actress/Whatever) / Hollywood / Valley Girl subcultures.
North America
In North America air kisses are often associated with glamor models and other celebrities: a tongue-in-cheek explanation is that unlike regular kisses, air kisses don't disturb their makeup.
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