Perfect 10 (magazine)
Perfect 10 was a quarterly men's magazine featuring high resolution photographs of topless or nude women who have not had cosmetic surgery and focused in particular on slender models with piercing eyes and medium to large, youthful breasts in pensive or artistic poses. A recurring theme was that of the model wearing boxing gloves. To this end Perfect 10 had even gone so far as to promote and film boxing matches between a number of their models, aired most recently as Perfect 10: Model Boxing on the Showtime and HD.net cable channels.
The majority of Perfect 10 's models hailed from Eastern Europe -- particularly former Soviet Union states--although many American and Brazilian models were also showcased. Perfect 10 was often the first to feature upcoming fashion models and glamour models nude, and a number have gone on to become Playboy Playmates or Penthouse Pets, most notably Jodi Paterson (2000 Playboy Playmate of the Year) and Erica Lookadoo (aka Juliet Cariaga, 2000 Penthouse Pet of the Year). Lexie Karlsen posed in Perfect 10, then became both a Playboy Playmate and Penthouse Pet. Miss Universe contestants Evelina Papantoniou (Miss Greece 2001) and Leilani Dowding (Miss Great Britain 1998) also posed for the magazine. Other notable Perfect 10 models included Erica Campbell, Katie Richmond, Veronika Zemanová, Marisa Miller (picture at upper right), Tereza Benesova, and Ashley Degenford. Many Page Three Girls girls have appeared in the magazine's pages, like Michelle Marsh and Sophie Howard.
In keeping with the natural beauty aspect of the publication, the models used less make-up than is typical for the industry.
History
Perfect 10 was founded by former Stanford University computer science professor, championship poker player, and hedge fund manager [1] Norm Zadeh (now Zada) in 1997 when a friend was rejected from Playboy because her proportions didn't fit the magazine's ideal. [2] To get noticed in an already saturated adult magazine market, Norm gave prominent display to his "$435,000 Perfect 10 Model Search "in which the model from the first year deemed most beautiful by a panel of celebrity judges would receive a $200,000 prize. $100,000 went to second place, and $50,000 to the third place models. The remaining $85,000 was split between the remaining seventeen finalists. Ashley Degenford eventually won, and went on to land a role on the FX channel's The X Show. Marisa Miller, the second runner-up, went on to become a Victoria's Secret and Sports Illustrated swimsuit model.
As of 2007, the magazine had ceased publication: choosing instead to use a web-based distribution model for their material.
Perfect 10 v. Google, Inc.
Main article: Perfect 10 v. Google, Inc.
In August 2005, Perfect 10 asked the U.S. District Court in Los Angeles to stop Google from caching and displaying thumbnails to third-party sites which offer unlicensed images from Perfect 10, because this interferes with their cell-phone thumbnail offer. In February 2006 the court granted the request in part and denied it in part, ruling that the thumbnails were infringing but links sites with images were not. The case is among the first to be decided on issues of search engines.
As of May 17th, 2007, Google has been acquitted from the case, citing fair use rights of nude images.
External links
- Perfect 10
- Model Boxing fanclub
- Perfect 10 press release on landmark court ruling against a handful of billing companies that dominate unlicensed porn
- Perfect 10 DMCA takedown complaint to Google (one of many)
- Interview with Norm Zada
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