Foxyxy

About the Foxyxy Brand

Nov 2019

Eric, a former doctor with profound insights into sex wellness, decided to transform his family's leather shoe business in Guangzhou, China. He then founded Foxyxy in Shanghai, aiming to design and manufacture sexy lingerie and leather kink gear.

Feb 2020

Foxyxy hired its first designer, Olivia, marking a significant step in bringing unique and innovative designs to life. In May, the brand sold its first BDSM gear, the "Foxy Harness," which quickly became popular among Chinese consumers.

Oct 2020

Building on its early success, Foxyxy expanded its product line to include a range of male-oriented products, starting with the "Dominus Cuffs." The brand's commitment to high-quality materials and craftsmanship helped solidify its reputation in the domestic market.

Mar 2022

Foxyxy launched F Club in Shanghai to better serve its loyal customers. The club shares product knowledge and fosters a network among these customers.

Nov 2023

Foxyxy.com went online, primarily targeting the international market. This marked a significant milestone as Foxyxy went global.

Today

Foxyxy stands as a leading name in the Chinese market for high-quality, uniquely designed kink-inspired lingerie and gear. The brand now offers over 200 products with more than 400 SKUs, with sales spanning China, the US, and the Middle East.

About its founder, Eric Li

Eric established a specialized sexy lingerie and kink gear company based in Shanghai, China in 2019, and he contributes to the family-owned leather shoe factory in Guangzhou, China.

Eric is a Senior Consultant at Qiantang Tech, a leading company in China focused on men's sex wellness, including andrological disease treatment, general health services, and medical devices.

He holds a Master's degree in Internal Medicine from Fudan University, one of China's top four universities, bringing 11 years of experience in the healthcare industry, including roles at MSD and Baxter, and 4 years in healthcare investment.