Imprint

In the publishing industry, an imprint is a brand name under which a work is published. One single publishing company may have multiple imprints; the different imprints are used by the publisher to market the work to different demographic consumer segments.

For example, the French publisher Paul Brenet used a wide range of imprints such as Librairie Artistique, Édition Parisienne, Librairie Artistique et Édition Parisienne Réunies, Éditions P. Brenet, and many more.

Imprint can mean several different things:

• As a piece of bibliographic information about a book, it refers to the name and address of the book's publisher and its date of publication as given at the foot or on the verso of its title page.
• It can mean a trade name under which a work is published. One single publishing company may have multiple imprints; the different imprints are used by the publisher to market works to different demographic consumer market segments. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. This usage of the word has evolved from the first meaning given above.
• It can also refer to a finer distinction of a book's version than "edition". This is used to distinguish, for example, different printings, or printing runs of the same edition, or to distinguish the same edition produced by a different publisher or printer. With the creation of the "isbn" identification system, which is assigned to a text prior to its printing, a different imprint has effectively come to mean a text with a different isbn-if one had been assigned to it.
• The word imprint or masthead is sometimes used on international websites, normally translated from German. This usually contains an "Impressum" that contains legal information, such as website details with information on the responsible person or entity.

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